The Six Components of Every Business

A business has six parts: purpose, values, content, delivery, packaging, and brand. Don't make it any more complicated than that. Answer these questions:

1. Why does your organizaton exist? (Purpose)
2. What beliefs guide the actual day-to-day behaviors in your organization? (Values)
3. What is the basis of customer value that the people in your organization are working to continually improve? (Content)
4. How do the people in your organization deliver value to customers? (Delivery)
5. How is that value packaged for customers? (Packaging)
6. What is the value that you want customers to perceive receiving from your organization and what is the value they actually perceive receiving from your organization? (Brand)

If you want to dramatically improve your business, examine your answers to these six questions. Then decide if you want to really affect one or more of those answers. If you do, then what will you and other key members of your organization have to keep doing, stop doing, and start doing in order to make the desired answers a reality? Don't make the process any more complicated than that.