New slate, new decade, new approach. Or rather I should say back to a very old, basic approach. Let's see if we can sustain our focus for an entire decade this time. No shortcuts, no "gold rushes" for homes or tech stocks or even gold for that matter.
- Identify the purpose you want your organization to fulfill.
- Make sure your decisions going forward support that purpose.
- Identify the values you want guiding your behaviors and the behaviors of the people in your organization. Do it in collaboration with your employees, but maintain the final decision-making authority. Hold yourself and others accountable for adhering to these values.
- Study your customers and desired customers closely. Identify what would be of value to them.
- Create and deliver that value.
- Charge appropriately so that your price fits within the value they are receiving and allows you to make a profit.
- Let your customers and desired customers know of the value they can receive from your organization.
That's it. Stay focused for a decade and watch what can happen.
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